Nordly is an AI-powered hiring platform connecting tech and design talent with startups and scale-ups across Europe, using dual AI agents to match both sides on skills, goals and fit. The site itself reflects that two-sided approach, with a toggle between business and talent views so each visitor gets a version tailored to their side of the platform.
A full-scope branding project for a pre-launch, pre-funding startup — identity, website, product visuals, pitch deck and video, built solo as Brand Lead.
Nordly | Brand Identity, Web Design & Video
About
Hiring is slow, biased, and hard on both sides — candidates get lost in the noise, and companies struggle to find the right fit. Nordly is an AI-powered hiring platform built to fix that, connecting tech and design talent with startups and scale-ups across Europe.
Built on Scandinavian values of fairness and transparency, the vision is a hiring process people can actually trust — starting in the Nordics, with the ambition to become Europe's go-to platform for tech and design hiring.
Visual Identity
The identity was developed through a full brand sprint, covering logo, typography and colour palette, built around a personality that's modern and approachable without slipping into generic tech territory.
Because the platform speaks to two very different audiences at once — candidates looking for a human touch, and employers and investors looking for credibility — the system had to do two things at once: stand apart from the flat, templated look most hiring platforms default to, while still reading as considered and trustworthy at a glance.
Video Production
A demo video, written, created and edited from start to finish — concept, script, filming and post-production all handled in-house, with no external crew or agency involved.
The video introduces the product and the problem it solves in the same clean, confident tone as the rest of the brand, and works as a standalone piece on the waitlist site as well as supporting material for early investor conversations.
Web Design
Designed and built in Webflow from the ground up, the site had to work as both a candidate-facing brand story and an investor-facing signal of execution quality, with no metrics yet to lean on. Structure, copy and layout all needed to carry that weight together.
Reflecting the simplicity of the products and a mature, yet innovative tone of voice, the website pairs clean and straightforward navitagtion and layouts with eye-catching and informative visuals.
Design Collateral
Visuals used to show and explain the product itself; on the website, in the pitch deck, and in marketing, communicating what Nordly does and how it works ahead of the platform being fully built out.
Product Visuals
Visual design and template systems for the pitch decks used to support the pre-seed funding ask, built to present the product and vision in a way that's clear, confident and easy to get excited about.
Pitch Deck Design
